01
Paid media management
Own the campaigns, creative tests and budget decisions.
Includes
- Campaign setup
- Creative tests
- Budget reviews
HANDS-ON GROWTH FOR FOUNDERS
Hi, I’m Ayoub Mouhachtt.
Growth & Performance Marketer
I help founders of B2B SaaS, mobile apps and e-commerce brands turn paid traffic into customers.
6 yrs
Meta ads experience
5 yrs
Google ads experience
$3M+
Paid media managed
20M+
Mobile app installs
$200K+
E-commerce revenue
Full funnel
Acquisition to retention
What I actually solve
The ad account is rarely the real problem.
If you’re paying for traffic but customers aren’t moving forward, I help find where the journey breaks.
01
Spend grows.
Efficiency dies.
I find whether the leak is in targeting, creative, offer, landing page, activation or retention before asking you to add more budget.
02
Dashboards disagree.
Nobody trusts the numbers.
I connect campaign reporting with customer and sales data so your next budget decision has a clear reason.
03
The product is good.
The story is weak.
I turn features into a commercial narrative that can carry through ads, landing pages, outbound and lifecycle messaging.
Selected work
Growth work, in context.
SaaS marketing, app acquisition and stores I’ve built myself. Open a case to see the scope, approach and reporting context.
eGrow.com01 · B2B SaaS
Building a SaaS growth engine
Audience refinement, high-intent demand capture, outbound, conversion optimization and onboarding. Connecting acquisition to a clearer product experience.
Read case study →
Growth system
SaaS
↗
Mobile acquisition
1M+
↗
Beloud02 · Mobile App
0 → 1M users in 120 days
Scaled user acquisition across Meta, Google UAC and Apple Search Ads with a high-velocity creative testing system.
Read case study →
Etsy
Shopify03 · E-commerce
$200K+ revenue
Stores I’ve built and managed, with paid acquisition, Google Shopping and lifecycle work. Original Shopify dashboards show the sales and orders behind the story.
Read case study →
Revenue engine
$200K
↗
Proof from the work
Real dashboards. Real work.
A few snapshots from my e-commerce work. Open an image to inspect the original dashboard.
View the original
View the original
View the original
View the originalEach image shows its own reporting view. Periods can overlap; these figures are not added together.
See the $200K+ e-commerce case study ↗
The person behind the work
Hi. I’m Ayoub.
I’m a Head of Marketing in Marrakech, and I still run e-commerce and Etsy stores I built myself. That keeps me close to the decisions a founder makes every day.
My path started with English studies and teaching. Then came roughly four years of dropshipping, copywriting, freelance marketing and leadership. Clear communication and practical work connect those chapters.
When we work together, I help connect the offer, campaigns and customer journey. We agree what needs attention, who will do the work and how we’ll judge progress.
Based in MarrakechAvailable remotelySaaS, apps & e-commerce
Follow my career ↗What I can help with.
For founders who need a clear next step and someone to help carry it out.
02
Positioning & launch strategy
Give customers a clear reason to choose your product.
Includes
- Customer research
- Clear messaging
- Launch roadmap
03
Creative & conversion
Improve the message and the path from click to customer.
Includes
- Ad concepts
- Page recommendations
- Conversion tests
04
Analytics & retention
Connect marketing reports with customer value and repeat business.
Includes
- Tracking review
- Useful dashboards
- Retention plan
Understand the business
Find the growth bottleneck in your offer, customer journey and numbers.
Agree the next move
Set the priority, the owner and the measure before we start.
Do the work
Build campaigns, creative and funnel improvements within the agreed scope.
Learn from the results
Review what changed, then decide what to improve, scale or stop.
What you receive
Clear work. Useful decisions.
The scope depends on your business. These are the practical outputs we can build an engagement around.
A prioritized growth plan
Understand the constraint before committing more budget.
- Acquisition and funnel review
- Audience and positioning priorities
- Experiment backlog with decision rules
- Responsibilities and implementation sequence
An execution system
Turn the strategy into work your team can use.
- Campaign structure and launch priorities
- Creative angles, hooks and testing briefs
- Landing-page and onboarding recommendations
- Iteration based on campaign and customer evidence
Reporting that explains
Know what happened, what it means and what comes next.
- Defined conversions and measurement requirements
- Acquisition and customer-quality reporting
- Experiment reviews and budget decisions
- Documented learning and handover
From the blog
The thinking behind the work.
Start with the business question. Then look at the decisions, examples and evidence.
Before we talk
A few things you might ask.
Who do you work with?
Founders with a product to sell and a growth problem to solve. My experience covers SaaS, mobile apps and e-commerce; we start with your business, not a list of channels.
Do you handle strategy and execution?
Yes. I can help define the plan and get the work moving—from positioning and campaigns to creative, conversion and reporting.
Do you work remotely?
Yes. I’m based in Marrakech and work remotely. We’ll agree on a rhythm that suits your team.
How do we get started?
Send me your website, what you want to improve and where you’re stuck. We’ll work out the right scope together.
How much does it cost?
That depends on the work and level of involvement. Explore the plans, then get in touch for a proposal.
Are you open to a Head of Marketing role?
Yes. Share the company, the role and what you’re hoping to build by email or LinkedIn.
What access will you need?
We agree on access based on the scope, usually the relevant ad accounts, analytics and funnel information. Your business keeps ownership of its accounts.
How will we review the work?
We agree on a review rhythm and clear metric definitions. The aim is to explain what happened, what we learned and what we should do next.
Why are some case-study figures private?
Client confidentiality matters. I can explain the work and responsibilities without publishing private financial data.
Can you help with a focused project?
Yes. A campaign audit, creative testing, a landing-page review or a measurement problem can be a useful starting point.
What is stopping your growth right now?
Send me the product, the channels you are using and the number you want to move. I would rather understand the bottleneck first than sell you a generic package.
Book a meeting ↗Get in touch
Tell me what you’re building.
Tell me what you sell, where growth feels stuck and what your team can do. We’ll work out whether I’m the right person to help.
Hands-on growth support for founders and their teams.