AYOUB MOUHACHTT
0%
Open to New Projects

ARCHITECT
REVENUE.

6 YRS META ADS 5 YRS GOOGLE ADS $3M+ MANAGED

I am Ayoub Mouhachtt — I step in as Head of Marketing to stop capital burn, unify attribution across Meta and Google, and architect the revenue engine your business needs to scale profitably. Not just grow.

Book a Strategy Call → View Outcomes
Ayoub Mouhachtt — Revenue Architect
−40%
Blended CAC
1M+
Users · 120 Days
0+ YRS
Meta Ads
Experience
0+ YRS
Google Ads
Experience
$0M+
Ad Spend
Managed
0M+
App Installs
Driven
$0K+
E-commerce
Revenue
0D
Sprint
Guarantee
Performance Data · Verified Results
$3M+
Ad Spend Managed
Across Meta · Google · TikTok
01
20M+
App Installs Driven
Mobile Acquisition at Scale
02
−40%
Avg. CAC Reduction
Achieved in First 60-Day Sprint
03
01 · The Scale Trap

Scaling broken acquisition architecture doesn't generate profit — it accelerates cash burn at compound interest. Meta will drain your runway.

02 · The Attribution Blindspot

Running Meta and Google simultaneously with no unified attribution model means you're funding the algorithm's education, not your growth.

03 · The Aesthetic Tax

Beautiful branding without direct-response psychology is a vanity project. You are funding your competitors.

The Resolution · Architecture

I map unit economics across every channel, isolate the leak, unify attribution, and build conversion engines with mathematically verifiable payback periods.

Selected Work · Case Studies

Outcomes, not promises.

System Design · Revenue Architecture

Every channel, unified. Every dollar, attributed.

META ADS 6 Years · $2M+ Managed GOOGLE ADS 5 Years · Search · PMax · UAC ORGANIC + EMAIL SEO · Lifecycle · LTV REVENUE ENGINE Attribution · Architecture MRR GROWTH $10K+ · 90-Day Sprint CAC −40% First 60-Day Sprint ROAS POSITIVE Week 6 · Guaranteed
Platform Mastery · Tools & Experience

9 disciplines. One operator who owns the full revenue stack.

Core
6 YRS
Meta Ads

Facebook & Instagram acquisition at every funnel stage. Advantage+, CAPI server-side tracking, custom audience architecture, and creative testing systems that isolate winning hooks before scaling.

Advantage+CAPILookalikesRetargetingiOS AttributionASC
Core
5 YRS
Google Ads

Search, Shopping, Performance Max, Display, and UAC — built to capture bottom-of-funnel intent at scale. Expert in negatives architecture, bid strategy design, and cross-network attribution.

SearchShoppingPMaxUACSmart BiddingGA4
5 YRS
Analytics & Attribution

Revenue attribution across multi-channel stacks. GA4, server-side tracking, GTM, custom dashboards, and incrementality testing — turning data noise into capital allocation decisions.

GA4GTMServer-SideLooker StudioIncrementality
4 YRS
SEO & Organic Systems

Organic acquisition engines that compound. Topical authority architecture, programmatic SEO at scale, technical audits, and CRO landing pages that reduce paid dependency over time.

Technical SEOContent StrategyCROProgrammatic SEO
4 YRS
Email & Lifecycle

Full-funnel lifecycle from first-touch to post-purchase LTV expansion. Automated sequences, behavioural triggers, and segmentation in Klaviyo, HubSpot, and Brevo.

KlaviyoHubSpotSequencesSegmentationLTV
3 YRS
TikTok & Emerging Channels

Early-mover on TikTok Ads. Direct-response creative for short-form video — hook rate, hold rate, and CTR frameworks proven across 100+ creatives, from UGC to VSL formats.

TikTok AdsUGCVSLHook TestingCreative Ops
4 YRS
LinkedIn Ads & B2B Demand Gen

Full-funnel B2B demand generation on LinkedIn — from Sponsored Content and Message Ads to lead gen forms targeting decision-makers by title, company size, and seniority. Proven in SaaS and professional services.

Sponsored ContentMessage AdsLead Gen FormsABMIntent Targeting
5 YRS
CRO & Funnel Optimisation

Systematic conversion rate optimisation across landing pages, signup flows, and onboarding sequences. A/B testing frameworks, heatmap analysis, copy experiments, and funnel teardowns that translate traffic into revenue.

A/B TestingLanding PagesHeatmapsCopywritingFunnel Analysis
5 YRS
Brand Strategy & Positioning

Defining market positioning, ICP messaging, and value proposition architecture. From category design and competitive differentiation to brand voice systems that make every channel consistent and every message land harder.

PositioningMessagingICP DefinitionCategory DesignBrand Voice
Capabilities · Service Systems

Four systems. One outcome: profitable scale.

System 01
B2B Go-To-Market
Architecture

I define your market entry, channel mix, and positioning. We stop guessing and start executing a mathematically viable growth plan — grounded in ICP validation, qualitative research, and LTV:CAC projections modelled across Meta and Google simultaneously.

System 02
Paid Capital
Deployment

Rapid creative testing across Meta & Google. Isolating winning hooks before scaling spend — protecting ROAS from the first dollar.

System 03
Conversion &
Organic SEO

Owning organic in parallel with paid. If copy doesn't convert, paid traffic is a tax — not a lever.

System 04
Full-Funnel Attribution Telemetry

Moving from gut instinct to operational precision. I map exact revenue leakages across your entire acquisition stack — from first click to closed revenue across Meta, Google, and organic.

Process · How I Work

Four phases. 90 days. Measurable revenue impact.

01
Days 1–14
Diagnostic Audit

Full teardown of your Meta and Google accounts, attribution setup, funnel architecture, and unit economics. I map every leak before touching a dollar.

02
Days 15–30
Architecture Design

Build the revenue architecture: ICP definition, channel mix, campaign structures, creative briefs, tracking infrastructure, and 90-day LTV:CAC projection model.

03
Days 31–60
Live Deployment

Execute simultaneously across Meta and Google. Weekly creative sprints, bid strategy tuning, A/B tests on landing pages, and weekly reporting vs projection.

04
Days 61–90
Scale & Compound

Scale winners, kill losers, expand to adjacent channels. By day 90, you own a repeatable growth system — not a dependency on a single contractor.

Client Testimonials · What Founders Say

What founders say when the numbers move.

"He doesn't just run ads. He completely rewired our unit economics and saved our runway. Blended CAC dropped 40% in the first 60 days."

Serial Founder
CEO · B2B SaaS Platform

"Ayoub built our entire Meta acquisition engine from scratch. Six months in, 1M users and positive ROAS. His creative testing framework is still our growth engine today."

Product Lead
Head of Growth · Mobile App Studio

"We were burning $20K/month on Google with zero attribution clarity. Ayoub rebuilt the entire account in two weeks. We hit positive ROI in month two."

E-commerce Operator
Founder · D2C Brand
The Asymmetric Guarantee

If Blended CAC doesn't drop — or MRR doesn't scale — within the agreed 90-day sprint across Meta and Google, I restructure the architecture for free until it does.

You are buying a mathematical outcome — not a freelancer's hours, not a retainer, not optimism.

Book a Strategy Call →
No retainers · No guesswork · Results-based engagement